I stood in line in the rain for 2.5 hours at 7 a.m. the day before Thanksgiving for a Honey Baked Ham.
I chit-chatted with the people around me in line. We saw someone who had arrived much earlier load her ham into her car. I pointed out that I could have made that person an offer, which elicited some chuckles.
But I failed as a true student of Coase by not realizing until afterwards the possibility that I could have bought four hams and sold three of them to people at the end of the line. Woof!
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