tag:blogger.com,1999:blog-6525425772304841899.post1231508725209931876..comments2023-12-17T18:00:38.652-08:00Comments on Econ Tricks: Athletes Behaving Badly and Endorsement InsuranceGreg Finleyhttp://www.blogger.com/profile/06005875920306936097noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-6525425772304841899.post-30650511393335959052010-02-01T12:53:17.586-08:002010-02-01T12:53:17.586-08:00I don't know if it's really high risk. At...I don't know if it's really high risk. At the end of the day no one really associates infidelity with any brand just because at one time it was endorsed by Tiger woods. Before anyone can have any negative or positive feelings about a product, the first and most important challenge is to get people to pay attention at all, and using recognizable celebrities to grab people's attention is probably a winning strategy most of the time.<br /><br />Of course it's a costly one, since people have bid up the price of endorsements extremely high for anyone remotely famous.Anonymoushttps://www.blogger.com/profile/16132674237614327721noreply@blogger.com